Monday, July 9, 2012

Global Green Room Part 4




Angela Ahrendts
How do you build trust?  Be trustworthy.
1.       Ask yourself “where do I have a hard time telling the truth?” –meaning where do you pull punch because you are not confident people will accept what you say or that you will be able to take the heat for what you believe?
There is a difference between being honest and being brutally frank.  When you are honest, it is in the best interest of both parties.  When you are frank, you are venting – getting your needs met by telling people what you want to tell them, not what they need to hear.
2.       Do you have a reverse mentorship relationships in the mentoring programs in your organization?  If not, can you reach out and find one? This will help the generations understand each other.
3.       Tradition should be a foundation not an anchor.  What is it about our brand that is traditional, that serves us, that connects with our consumers, that connects with our employees,  that defines who we are, then learn how to apply those values that we as leaders can use to build on those traditions?
4.       Open a Twitter or Facebook (LinkedIn, blog etc) account if you do not have one. Do all of it yourself and learn how the platform works.  Engage the technology at a hands-onb level, not because you couldn’t hire someone to do it, because it gives you an entirely different perspective when you understand the medium and how to engage and communicate.  This will help foster better understanding and relations with the various generations in the workforce.

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